A T-shirt made of wood might sound a bit strange at first, but it actually is not only fair and sustainable but also very comfortable to wear, as the young German start-up wijld shows. The company fabricates ‘WoodShirts’ for men and women and works together with different designers for great prints. “Contrary to what most people expect, wood is very soft and exceedingly comfortable to wear,” says wijld co-founder Aline Hauck. The company produces fair and eco-friendly t-shirts from raw materials, sourced regionally and sustainably in the EU. The idea was born because founders Aline Hauck and Timo Beelow were shocked by modern days’ throwaway mentality and cheaply made products. They started their company as a crowdfunding project in 2016 and because of the good feedback, wijld has now extended its product range to long-sleeved shirts and hoodies.