For the first time, German hatter Wolfram Kopka sells hats in Manhattan, New York as the city represents a lot of the keywords that the brand is associated with. Reflecting youth and excitement, the hats not only make for an extraordinary attire, but are supposed to be worn by people who simply want to dress better than the average. The consumers should be able to wear the hats as a casual accessory in all the capital cities like London, Paris and Tokyo. In other words, the hats are for the urban consumer. Quality-wise all the hats are made of beaver fur – a material that is both soft and strong. The hats are made in tasteful colours such as forest green or burgundy red.