Minimalistic, modern, online: live the Livarea Lifestyle

TEXT: SONJA IRANI | PHOTOS © LIVAREA.DE

Furniture that features both high quality and an appealing design is rather hard to find online.
The Germany-based furniture company Livarea, however, has found the perfect solution. The online store with free delivery and the option to customise its furniture according to individual requests, provides a great platform for busy customers on the lookout for high-quality, minimalistic furniture in timeless designs.

Founded in 2012, the Livarea online store offers high-quality furniture items, which can be individually designed as much or as little as customers wish. “Normally, the products we sell are solely available in stationary trade shops,” explains Marco Sempell, founder and owner of Livarea. “But not everyone finds it easy to go to these shops. Many of our customers are entrepreneurs, doctors or lawyers. During their normal working day, they usually don’t have time to pop into the stationary trade shops. We make their lives a lot easier by providing an internet platform that allow them to choose and purchase their new furniture items with a few simple clicks.”

Timeless design

The typical Livarea design is mainly created by a designer in Italy. Colours and materials are adjusted to the current trends every year. In general though, Livarea tries to sell timeless furniture. “White, black and grey without any kind of squiggles tend to work best,” says the furniture expert at Livarea. “These kind of furniture pieces can be combined to all kinds of already existing home-living styles – even without a previous viewing. Plus, they’ll still look good in ten years.”

Compared to ordinary mass production furniture, the advantages of the Livarea concept quickly become evident: Livarea provides individual dimensions and colours, high-value fittings for perfect gap dimensions and capacity as well as many pre-assembled elements. For a better overview, Livarea also keeps its range small and manageable: “Because less really is more when it comes to timeless furniture.”

Bestseller wall units

“Our modern wall units are our most popular products,” reveals Sempell. “These feature a very unusual design and can be customised to meet all kinds of special requests. Equally popular are our minimalistic design wardrobes, which can be also be individually adjusted to fit into every home.”

When it comes to trends, the furniture specialist has noticed a certain tendency to go “back to nature” in recent years. “Wood and marble is now increasingly combined with paintwork and varnish again,” he says. “Functional furniture is becoming more popular, too. Those are pieces of furniture that can be used in different ways and thus make the most of limited space in a small room. One example of that would be a desk with integrated storage.”

Customised deliveries

Another speciality of Livarea is that every piece of our furniture is produced after the order was placed. Thus, individual requests can be implemented without any problems. “A large part of our furniture is already pre-assembled and just has to be unwrapped and set up on its intended location,” says Sempell. “Delivery is free and there are always two staff members who take the furniture items right to their intended location.”

For larger items, such as wardrobes and wall units, there is the option to book an additional assembly service. “In this respect, communication with the customer is crucial,” says the dedicated customer adviser at Livarea. “That’s why at Livarea, every customer gets a personal call from us after the order was placed. In this call, we recap on all the details and also note down any special requests.”

A growing following

“We often hear that we have one of the most beautiful websites in the furniture industry,” reveals the Livarea founder when asked if there are special achievements he is particularly proud of. “We would like the customer to instantly feel that he has come to the right place whenever he’s looking for high-quality furniture online. Thus, we’ve made a conscious decision to keep the design of our website just as simple and minimalistic as our furniture. As a result, our customers can easily navigate our site and have a great, smooth experience when purchasing their furniture online.”

This approach is rewarded with an increasing following worldwide. “We notice an increasing number of international followers on our Pinterest and Instagram profiles,” says Sempell and explains how this community works in terms of new designs. “We are always on the lookout for specialities that are not yet available for purchase so we can present new ideas in our inspiration area. Products, which are particularly popular here, make it into our online shop.”

livarea.de

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