Since it has become increasingly important for people to know where their shoes come from, German start-up label FreiVon., literally meaning “free of”, made transparency one of its key values. Here, you can buy shoes and matching care products with a truly good gut feeling.

“We entered the shoe industry by chance,”
recalls Paul Pollinger, co-founder andmarketing
representative at FreiVon. “As we
were looking for vegan shoes, we quickly
realised that in most cases vegan didn’t
equal sustainable or good quality. What
was shocking too was the fact that there
was hardly any transparency.There was no
way for end consumers to find out where
their shoes came from. So we decided to
change this.”

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