Since its foundation in 2009 in Hamburg, Etiqueta Blanca stands for high-quality products made out of alpaca wool. The woman behind the idea of bringing the luxurious wool from the Andes to Germany is Eliana Strohbach. Born and raised in Cusco amidst the Peruvian Andes, she is thoroughly familiar with alpaca breeding and traditional wool harvesting and processing.

“Alpacas have fascinated me since I was a
child,” Eliana Strohbach, founder of Etiqueta
Blanca, smiles. She adds: “When I
came to Germany 30 years ago, the wish to
give people an understanding of alpacas
and their exceptional wool remained.”
Thus, she decided to create her own business
to combine her passions for Europe
and South America and to give the traditional
Peruvian alpaca products a new,
modern look.

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