DISCOVER HER POWER WITH THE FOUNDERS OF TILDI

Text & Interview: Kaddie Rothe, GOALGIRLS*

The most interesting companies right now are being built by women who stopped trying to fit in. A new GOALGIRLS* column about women building business differently.

The most interesting companies right now are being built by women who stopped trying to fit in. And very often, they started the moment they became mothers.

There are many interviews with inspiring female founders. Most begin with the same questions, and end with the same answers. But businesses do not change through perfect answers. They change through people who question the rules.

That is exactly what DISCOVER HER POWER is about. Women who do not try to fit into the system but rethink it entirely. This time: TILDI.

A column by GOALGIRLS* featuring founders who shift markets and rewrite narratives.

Meet Tildi with founders that do not play along

TILDI is a platform for high-quality second-hand children’s products, extending product life cycles and redefining how value is created. At first glance, TILDI operates in the children’s market. But what they are really doing is questioning a system that destroys value while pretending to create it.

Motherhood shifts your perspective. You do not just consume, you start noticing. And you might make a business out of it. Just like Doris Schoger and Denise Morber, founders of Tildi.

When value does not fit the system

Kaddie: Where does your girl power come from?

Tildi: “Our power lies where we refuse to play along. We question a linear economy that destroys real, material value just because short-term financial value doesn’t fit. And we say that clearly – even to the brands we work with. That’s what makes us dangerous. Because working with TILDI means that you value your products. Not working with us becomes the risk.”

DISCOVER HER POWER WITH THE FOUNDERS OF TILDI

What if value did not end at the first sale?

Kaddie: If your business were a movement — what would it destroy?

Tildi: “We would destroy the idea that value ends with the first sale. And the belief that new is always better. Instead, we build a new narrative: that a better life doesn’t mean owning more, that true role models value what they have – and pass that mindset on to their children. Our heroines are second-hand shop owners. They’ve been the backbone of the circular economy for years. Our movement would strengthen them – and shift power towards mothers.”

Delete this narrative

Kaddie: Which assumption about women in business should be deleted?

Tildi: “That women can’t think big and are risk-averse. It confuses caution with a lack of courage – when it’s often the opposite.”

When power shifts

Kaddie: What would be different if more women led companies?

Tildi: “Decisions would be less short-term and less extractive. Business models focused only on revenue would start to crack. Wealth would grow more broadly distributed – while concentrated power would be challenged.”

TILDI is not just building a company. They are correcting a system. Because extending product life cycles is not sustainability talk. It is a response.

This stage belongs to women who claim it. Check out @heygoalgirls on Instagram to find out more.

DISCOVER HER POWER WITH THE FOUNDERS OF TILDI

This column in three learnings:
Value does not end with the first sale.
Mothers see what the system ignores.
Circular thinking is not soft. It is disruptive.
And one more thing:
Mothers build companies differently.
That is not the problem.
That is the advantage.

GOALGIRLS* is an international FLINTA* creative collective and agency. Follow on @heygoalgirls

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