When one goes to the watch and jewellery store Beyer on Zurich’s Bahnhofstrasse 31, one can expect more than an exclusive shopping experience. As the oldest, owner-managed watch and jewellery store in Switzerland, Beyer is not only a wellknown name, but a whole philosophy rooted in a famous tradition. Founded in 1760, Beyer has since been
passed down through generations from father to son – each one a fully trained watchmaker. As the first and largest retailer in Switzerland to specialise exclusively on selling clocks, watches and jewellery, Beyer is currently managed by René Beyer in the eighth generation of the Beyer family and can draw on a wealth of experience and deep-founded expertise when advising clients.


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