DISCOVER HER POWER WITH TABEA SOPHIA ERNST AT ON MY WAY STUDIO

TEXT & INTERVIEW: KADDIE ROTHE, GOALGIRLS

The most interesting businesses right now are being built by women who refuse to become content with a system they no longer believe in. A new GOALGIRLS* column about women building business differently.

There are many interviews with inspiring female founders. Most begin with the same questions – and end with the same polished answers. But a business does not change through polished answers. It changes through people who challenge the script. That is exactly what DISCOVER HER POWER is about.

Women who do not adapt to outdated systems – but rewrite them entirely. This time: Tabea Sophia Ernst.

Meet a founder who refuses to perform for the algorithm

Tabea Sophia Ernst is a content creator, storyteller and founder of On My Way Studio, a creative studio helping brands and individuals find their own voice in a digital world obsessed with templates.

At first glance, Tabea works in content. But what she is really doing is challenging a culture of performance. Because in a world where everyone is told to just be authentic – while following the exact same formula – authenticity has become its own performance. Tabea is here to disrupt that.

When vulnerability becomes power

Kaddie: Where does your girl power come from?

Tabea: “My strength lies in what others call vulnerability. I openly speak about mental health and personal topics. Some people say that makes me attackable. But if someone wants to use my honesty as a weakness, that says far more about them than it does about me. I don’t adapt because I get pushback. I go into confrontation. That’s what makes me dangerous for the system – I always find the words to disarm it.”

Burn the 0815 content strategy

Kaddie: If your business was a movement — what would it destroy?

Tabea: “It would destroy generic advice, surface-level storytelling and the idea that one strategy works for everyone. I would tear 0815 content strategies to the ground. Trend-based storytelling might create short-term reach; but not real value, meaningful branding or genuine community.

Everyone says: ‘Be authentic.’ Then gives you the exact same formula. That doesn’t work. My business gives more visibility to people who find and own their own perspective. Instead of letting the algorithm define what authenticity should look like.”

Delete this narrative:

Kaddie: Which assumption about women in business should be deleted?

Tabea: “That women are too emotional. Actually, let’s keep that one and redefine it. Emotional intelligence helps people negotiate better, lead better and build stronger relationships.”

When power shifts

Kaddie: What would be different if more women led companies?

Tabea: “Leadership would shift far beyond the boardroom. Girls would dream bigger because they would actually see what’s possible. Boys would be freed from the exhausting pressure of always having to be the big baller.”

And businesses would become less ego-driven. Some call waiting, analysing and then acting hesitation. I call it tactical intelligence.”

Tabea Sophia Ernst is not just creating content. She is creating clarity.

Because in a digital world obsessed with performance, helping people sound like themselves might be one of the most radical businesses you can build.

This stage belongs to women who claim it. Check @heygoalgirls on Instagram to read more.

This column in three learnings:

Authenticity is not a template.
Emotional intelligence is not weakness.
Algorithms should not define identity.

And one more thing:
Women do not need to become tougher to lead.
The system needs to become smarter

GOALGIRLS* is an international FLINTA* creative collective and agency. Follow on @heygoalgirls

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