Similar to a company’s corporate design, unique packaging can be critical for the success of a product. Both designs are the result of in-depth research, knowledge, passion and creativity – skills which Syndicate Design AG/Hamburg combines to perfection. When Sven Alt, Lukas Eichenberg and Heiko Hinrichs, students of design and marketing respectively, met in 1992 they had no idea of the successful journey they were going to embark on. “Entirely disappointed by the, in our eyes, boring and standardised design of consumer goods’ packaging, the three of us decided to take matters in our own hands. We became what you may call a ‘kitchen start up’ – a term which is to be understood literally as we indeed used to work from the kitchen in our Hamburg flat,” recounts Sven Alt.