Behr: Offering high-quality furniture since 1912
Behr Einrichtung GmbH in Wendlingen sells modern and classic furniture that is known for its sustainable and aesthetic design. With over 100 years of experience, the company has established itself as one of the leading centres for exquisite furniture and first-class service.
Imagine a house in which the furniture, the colours and the composition harmonise perfectly; where one feels comfortable and where the sofa, tables and curtains are of a timeless design. Most people wish to give their home a personal touch, but finding items that match their ideas is not always easy. This is why a visit to Behr Einrichtung in Wendlingen promises to make your design ambitions a reality. The furniture store in the state of Baden-Württemberg in Southern Germany describes itself as “house of good forms” and is well known for having a long tradition of fine home decor. Nowadays headed by director Reiner Single, his wife Stefanie Single and sales manager André Kalcher, Behr Einrichtung is undoubtedly a leading centre for chic and sustainable furniture.
In a showroom of 3,500 square metres, customers can find a broad range of high-quality pieces of furniture, lighting and accessories. “Furniture is our passion: we do not simply advise our customers, we in fact accompany them during the whole process of arranging the different objects at home or in the office,” says Kalcher. Therefore, he describes both thinking and acting holistically as major feature of the company. “We also bear in mind in how far the whole room changes when we place a new object in there.” Thanks to a skilled team of interior designers, architects, cabinet makers and interior decorators, the company is able to offer solutions that are perfectly tailored to the buyers’ wishes. Still, the furniture experts do not hesitate to advise customers against their decision if they are convinced that a different solution is better. “Honesty is the best policy,” Kalcher says.
Interior decorators and expert designers support owner builders just like architects. © Behr Einrichtung GmbH; Photo: Simone Maiwald
No disposables, but chic items of high sustainability
Honesty, quality and commitment are just a few of the company’s key values. They are the reason why the furniture store already has such an extensive history. “Our customers are thankful when they see what a significant difference it makes to pay attention to detail in regards to the composition of the pieces,” Kalcher explains. The company therefore offers a service, where interior designers visit customers at home. This way, they get a picture of which items suit best to the rooms. They also discover new ideas on how to change the composition of the existing furniture pieces and arrange them in a new way.
“We support the freshly retired entrepreneur couple who wants to furnish their residence completely anew, but also customers who have a smaller budget and are just looking for a new table,” Kalcher says. He recommends saving money for selected objects, because it is definitely worth the wait: “The items which can be purchased here have a very high sustainability and can be regarded as heirlooms. We would never sell any disposables.”
For inspiration and to keep up with the developments of the furniture industry, Reiner Single, Kalcher and the rest of the team regularly go to trade fairs all over Europe. “We try to find the outstanding objects in the masses; something that is not just a short-lived trend, but a timeless piece of furniture,” Kalcher states. On such trade fairs, he and his colleagues also get in touch with well-respected manufactures as well as designers who might cooperate with the company.
Fine home decor is being presented in a showroom of about 3,500 square metres. © Behr Einrichtung GmbH; Photo: Niels Schubert
A furniture company with a long success history
By now, Behr Einrichtung looks back at a long history: In 1912, Erwin Behr founded a furniture factory in Wendlingen. The entrepreneur turned out to be a pioneer in many ways, for example when he brought the first modular furniture to market in 1921. He furthermore reached a milestone by inventing the three-layer particle board in the 1940s. Shortly after, Behr decided to not only produce furniture, but also to offer various market collections. “This was a time when especially Scandinavian design became famous in Europe,” the sales manager explains.
With a curator’s finesse, Behr Einrichtung has continuously added design icons as well as modern objects that could very likely become classic to its selection. In the 1950s, it was this furniture store which first introduced the famous Lounge Chair by Charles Eames to the German market. To this very day, the company still commits itself to the philosophy of being a “house of good forms”, an attitude which will undoubtedly guide the brand Behr Einrichtung to surpass another 100 years.
TEXT: NADINE CARSTENS | PHOTOS: BEHR EINRICHTUNGEN GMBH
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