Learn how your customer feels! Top-class sales agents need to be different from pitchmen: they need an insight into their customers’ needs to be successful. Empathy is the key word. Innsbruck-based consultant Ulrike Knauer stands for value-centred coaching and an empathetic sales approach. “What makes my work as a consultant special is my practical experience in training and consulting,” says Ulrike Knauer. As a specialist in international market solutions for Royal Mail she was responsible for seven countries. She worked as director with Berlitz and as key account manager with Sixt. As an expert in her field, she has published various books on sales strategies.