Long sandy beaches stretch over kilometres along Juist’s shoreline, framed by dunes on the one side and crashing waves on the other. This alone makes the East Frisian island a special place. But what distinguishes Juist from other tourist destinations is its eco-friendly approach. The island has made ‘sustainability’ a guiding theme for the tourism sector. Nature dictates the rhythm of life on this small island: 17 kilometres in length and only 800 metres wide at its widest point. Locals tenderly call their home ‘Töwerland’ in their local dialect – wonderland or fairy tale land. While the island also has an airport, most guests arrive by ferry that can only reach the island during high tide. “So people will from the very beginning of their journey attune to the rhythm of nature,” says Thomas Vodde, who is responsible not only for the island’s marketing but also for sustainable development.