The offices of industrial design studio ITO Design are filled with prototypes and models exploring everything from ergonomics to material flexibility, proportions and form. “We always start a project by identifying an original purpose for our design – a unique function or a useful feature – that will drive the project in later stages of the development process,” says Mugi Yamamoto, industrial designer at ITO. “Models are a way for us to test these new ideas quickly.” When ITO Design was founded by Armin Sander nearly three decades ago, he wanted to create a holistic product design service. For him, this meant working across marketing, design and engineering to provide a complete understanding of the product development process to his clients. ITO Design retains this purpose today, with a tight-knit, multinational team and Offices in Nuremberg in Germany and Cham in Switzerland.
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