Due to the time and location-independent access to products and goods in a digitalised world, the physical point of sale is subject to a radical change: the mere place for selling becomes a place of brand experiences. The term ‘point of experience’ is increasingly used – and this brings about the question of how such a brand experience can be achieved in retail shops. The answer for this should be holistic. Accordingly, a multisensory approach should be followed that includes visual, olfactory and haptic stimuli, as well as acoustic design tools in the form of instore music.
Subscribe to Our Newsletter
Receive our monthly newsletter by email