A look at current summer travel trends

Summer 2025 will be all about authentic experiences, conscious travel, and regional diversity – both in nature and in urban areas, according to travel experts.

Preliminary figures from Germany’s Federal Statistical Office show that 14.6 million international overnight stays were recorded in accommodation establishments with at least ten beds between January and March 2025. This marks a 2.6 per cent decline compared to the same period in 2024.

Petra Hedorfer, CEO of the German National Tourist Board (GNTB), commented: “International tourism is currently facing extremely volatile conditions. While the slow start to the year was partly due to calendar-related shifts, ongoing global trade tensions are also causing uncertainty for both consumers and businesses. However, experience shows that people’s desire to travel, relax, and experience different cultures – as well as the essential role of business travel in maintaining economic ties – tend to outweigh short-term crises.”

“Looking ahead to summer, we see promising opportunities for inbound tourism, especially within Europe. According to recent analysis by the European Travel Commission, trends indicate longer stays and increased travel budgets. Germany continues to hold its place as Europeans’ number one destination for cultural tourism, bolstered by a growing interest in city breaks, cultural travel, and touring holidays. Key factors influencing travellers’ choice of destination – value for money (22 per cent), safety (18 per cent), and mild climate (14 per cent) – all reflect positively on Germany.”

When it comes to travel trends of this summer, culture-based city breaks with outdoor activities are trending, such as a kayak tour on the Spree in Berlin or a summer picnic in Munich’s English Garden. At the same time, gentle coastal trips along the North and Baltic Seas are gaining in popularity – preferably combined with sustainable mobility options such as the Deutschlandticket or regional car sharing.

Throughout Switzerland, travel experts see a clear trend toward nature-based, slow-paced experiences. Panoramic hikes, stylish glamping options, and e-bike tours through picturesque Alpine landscapes are particularly popular at the moment. As always, authenticity and sustainability remain at the forefront – small, family-run accommodations with regional cuisine are enjoying growing popularity within Switzerland and the wider DACH region.

Summer 2025 will be all about authentic experiences, conscious travel, and regional diversity – both in nature and in urban areas.