sarto –Tailored Interiors: PERFECT DESIGN REFLECTS A SENTIMENT AND AN INDIVIDUAL CHARACTER
TEXT: JESSICA HOLZHAUSEN I PHOTOS: SARTO – TAILORED INTERIORS
sarto – Tailored Interiors in Berlin is considered unique among interior specialists. The company combines six different brands and showrooms, each with their own unique design approach and teams, but with the same guiding principle: to not simply sell an interior but to create inspiring spaces, no matter if young or modern, more traditional and elegant or with an innovative design.
”Interior design is the art of lending character to a room – that is the essence of our work,” says sarto – Tailored Interiors founder Arno Schneider. “We can work with the most beautiful things in the world and design our clients’ most important spaces, their workspace and their home.” This is why the company’s core philosophy is: “We accompany and advise our clients but more so we fulfil our clients’ desires, because they are the ones who will spend the most time in their homes, after all.”
Six different showrooms with one unique design philosophy
Arno Schneider heads sarto – Tailored Interiors together with his business partner Claudia Ruhsek. sarto is Italian for tailor – a cute pun, because Schneiders surname is also tailor in German. Six different brands are currently united under the parent company: dopo domani, Ruby, Herrendorf, Minotti Berlin, Poliform Berlin and the dopo-domani.com curated online shop – each with their own and very unique characteristics. RUBY, for example, is a bit more modern and young in its design approach. Herrendorf is very elegant, while dopo domani is innovative, without being eccentric. Minotti and Poliform are mono-brand showrooms in Berlin, “of world renowned high-end interior brands”. However, while all showrooms are different in design and style, they still have something in common. They do not simply sell furniture, but an interior, a sentiment, a mood. Their philosophy: ”The best for our clients, a big heart for every project, no matter in which style or which showroom. And always looking for the best exhibition, from classic and elegant to Nordic hygge or Italian…”
If someone had told Arno Schneider 30 years ago, when he started with dopo domani, how successful he would become and that he would unite six different brands under one company name, he would not have believed a word of it. “But that’s how life is: you’ll get chances that you have to seize, and you discover collections and brands that you like so much that you want to work with them,” he says. One example is Minotti, a brand for which Schneider created its first mono-brand showroom in Berlin. “I talked with the Minotti family when their unique collections were already a household name worldwide, yet the idea of a flagship store was still an unknown concept. So we simply did that,“ he says, and continues: “In much the same way, one showroom after another was added to our group.” The online shop, dopo domani, might well be the most exceptional example amongst them, because all the consultation that is normally done in a shop or a real-life showroom has been moved into the virtual world. “I am convinced that this is exactly what we will have to offer in future.”
The design process is a close cooperation between client and design team
So, what can people expect when working with Arno Schneider and Claudia Ruhsek? “We listen,” says Schneider. ”First of all, we let you tell us what you want, no matter if it is a small or a large project.” And it also doesn’t matter whether clients already have a detailed plan or just a vague idea of what they might want for their private space or business. “And then we start to think for you,” says Arno Schneider, about working with clients. “We make some sketches, collect ideas for materials, colours, furniture and light. We’ll present that to our client and also explain why we chose what and why we think it’s the right choice for them.” Then it’s up to the client to give some feedback and tell the design team what they like and don’t like, so that in a second step, the draft will be adjusted accordingly. “We also do some fine tuning, for example by adding window decorations or a rug, until the overall picture fits.” And speaking of window decorations, the fabric studio is often the biggest surprise for clients. “We have an unparalleled selection of thousands of collections for all home areas, starting with household brands, up to some unknown but truly glorious manufacturers,” says Arno Schneider about the company’s biggest pride and joy.
Close cooperation with world-renowned architects
sarto – Tailored Interiors is well-known for supporting their clients and catering to their individual styles. This has made the company a trustworthy partner for a diverse range of large-scale projects: for example, Sapphire by star architect Daniel Libeskind, and the current job AM TACHELES, Berlin’s most ambitious building project. In both cases, sarto – Tailored Interiors is the interior design partner. “These large-scale projects are based on our decades-long experience and our power as a team – and as a group with six showrooms, each with their own team and warehouse,” explains Arno Schneider. Take Sapphire as an example: here sarto – Tailored Interiors started to talk with the developers as early as during the planning phase. One key factor that led to the cooperation was that sarto –Tailored Interiors has a kitchen brand at hand, Poliform Berlin, that could provide great added value for the apartments’ future owners. “Each flat already has a built-in kitchen and with us as a partner the buyer can upgrade it individually. That is a great service when you buy a flat,” concludes Arno Schneider.
Being reliable like this is one of the company’s biggest selling points, but above that, sarto – Tailored Interiors never stagnates or stands still. That is important to Arno Schneider, “to stay curious and listen to one’s own intuition – that’s how you discover new brands and realise in which direction an industry is moving. That’s how we can understand our clients and their wishes and continuously learn. Because in our industry, once we stop learning, we essentially stop being good and creative.”
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