Digital eco systems demand transparency and adaptability, which is why their organisms are constantly in movement and open for communication with the external environment. Whoever wants to cut through this realm needs a deep understanding of its mechanisms. What is also needed are smart heads and an agile team with open eyes, heart and intellect. Such heads can be found at Neoskop, an owner-operated digital agency located in Hannover. Its ambition can already be derived from its name. Both ‘neo’ and ‘skop’ come from ancient Greek and translate into the motto: ‘always considering things freshly’. Part of this is the continuous change of perspective between brand values, user needs and conversion goals. Additionally, a focus on the substantial and the idea is at the centre of Neoskop’s brand communication.