Having successfully conquered a niche in the corporate gift market, myfitmix supplies high-quality personalised organic food gifts and promotional items to forward thinking and health-conscious companies all over Europe. After Oleksandr Shcherbina completed his MBA degree, he was eager to set up his own business. Together with wife Lyudmyla, a law graduate, he developed the idea of producing organic snacks for the consumer market. It did not take long until corporate clients discovered the opportunity of sending a healthy greeting to their clients. Large order quantities kept pouring in and myfitmix turned into a global player.