“The forces of change are more evident than ever before and are moving faster. Disruptive digital upstarts are challenging established businesses and companies are being exposed, unless they can adapt to more data-driven, digitally savvy business models. They must transform, to rethink operations and processes, to improve customer experience, and to transform their business models to unlock new revenue streams. But that digital transformation doesn’t come easily,” says country manager Alexander Spörker.


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