This turnover increase means that the German pet supplies market has achieved an overall turnover of 4.11 billion euros in specialist shops and food retailing. Additionally, the online market earned 450 million euros in the same year. The study by IVH further reveals that the cat is clearly Germany’s favourite pet. Around 12.9 million cats lived in 22 percent of households in Germany in 2015.The second place is occupied by dogs as approximately 7.9 million dogs live in 16 per cent of households and 5.1 million small animals can be found in six per cent. Thus, in the past year, around 30 million dogs, cats, birds and small mammals have kept Germans company and, all in all, 43 per cent of all German households have at least one pet.

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