The RTB (real-time bidding) marketplace is known for being fragmented and confusing. It is dominated by large digital marketing agencies and the skills shortage in the industry is omnipresent. However, an independent start-up company from Hamburg changes this notion with an innovative approach to RTB campaigns.
adlicious’ slogan ‘we love doing RTB’ captures the team’s work ethics in a nutshell. Founded by Viktor Eichmann and David Lange, the agile RTB Trading Desk soon grew to include Dmitrij Propp and Daniel Skoda. All four bring expertise from various fields, from economic mathematics and statistic algorithms to profound experience with digital strategies in marketing agencies and on the publisher side.
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