Places of well-being and orientation – the DACH region’s top museums

How do people visit museums? Who visits museums? Why? Why not? How are museums perceived? In collaboration with four museum advisory centres in the German states, the German Museums Association (Deutscher Museumsbund) has commissioned a representative study on cultural and museum visits in Germany.

The German Museums Association commissioned the study together with the State Office for Museums of Baden-Württemberg, the Museum Consulting and Certification Office in Schleswig-Holstein, the Museums Association of the State of Brandenburg and the Museums Association of Hesse.

The study results are now available and show that museums remain attractive and relevant cultural venues across Germany and beyond. The study highlights that museums enjoy a positive image and that one-third of the population visits a museum at least once a year. This finding is evident across all age groups – museums appeal to people of all ages equally. The survey also shows that museums are perceived as places of well-being and discovery as 75 per cent of survey respondents find museums inviting and friendly.

As custodians of our cultural heritage, museums convey knowledge about our past and present and offer perspectives for the future. 75 per cent of respondents feel they have learned something in the museum and 71 per cent even believe that museums help us better understand society.

The survey covers a representation of the population entire population – both the public and non-public – and provides not only national trends but also information on the specific situation in four federal states. The goal is to better understand the relationship between the public and the cultural sector, especially museums, and to support strategic, public-oriented museum work. To monitor this relationship over the long term, the survey is planned to be repeated regularly.

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