Innovative design is considered not to be a linear but rather an agile process. Stuttgart-based agency zigzag makes this finding the basis of its programme and from it, shapes meaningful and delightful user experiences. The international design agency zigzag works for Fortune- 500-listed companies as well as for start-ups from a wide range of industries: amongst them, the automotive, mobility and financial sectors. The agency – owned by Florian Dusch, Siniz Kim and Anne Dusch – puts a pronounced focus on user experience and digital product design. “Superb design is created solely through dynamic processes. We accompany our clients through this process and, in addition to user research, conceptual work, interaction and visual design, we also undertake the development of prototypes and client-specific software