Austrian social start-up company Weltfreund Armbänder seeks to return something to society instead of primarily maximising profit. While buying colourful, casual bracelets, one automatically donates for social and ecological projects and organisations around the world, while also creating fairly paid jobs for craftsmen on the Indonesian island of Bali. “In times when the earth and its population face more and more challenges such as worldwide species extinction, global warming, epidemics and wars, responsible minded businesses should be concerned about how to make a contribution to solving the problems of our time,” Alexander Zuzzi, founder, explains