Vujàdé – an unusal name for an uncommon consultancy. The Swiss company is committed to supporting entrepreneurs, startups and established companies of any size and industry in bringing their innovations successfully to the market. Established in 2008, Vujàdé Ltd. has an extensive track record of supporting companies in addressing their innovation and strategy challenges. “We have a holistic view on innovation. Together with our customers, we develop business models around products and services and assure that we target the right customer segments with the appropriate go-to market,” Jasper Bouwsma, founder and CEO, explains. The deliberate combination of design thinking and traditional innovation processes make them stand out.