QUO AG is an out of the box thinking innovation catalyst for clients of different industrial sectors. The company was founded in 2000 and to date has helped clients in more than 400 innovation projects to always be one step ahead. Cross-industry innovation is a clever way to jump-start a company’s innovation effort. It allows one to draw analogies and transfer approaches between contexts and beyond the borders of a certain industry, sector, area or domain. These analogies can be drawn at various levels, from products to services, processes, strategies, business models and leadership. When QUO AG was founded in 2000 –originally under the name awtec –the company started out with three employees and has grown to today’s workforce of 24 innovation experts. While the initial focus was mainly on engineering aspects, over the years QUO linked this with design, market orientation and economics. “This holistic approach is our unique selling point,” says CEO Walter Weiler.