The Austrian experts at PRIME aerostructures GmbH do not just focus on the development of highly complex structural components and modules for different industrial sectors from aerospace and automotive to general mechanical engineering, material manufacturers or research. Equally as important, is their work as a consultancy for and distributor of software for virtual product development. “One of our current highlights is working with augmented reality applications using the Microsoft Hololens in product development,”says Andreas Szadeczky, member of the PRIME aerostructures GmbH executive board. This means real-life components like a fuselage are virtually augmented through digital elements, like 3D geometries including the simulation result from the structure calculation.