Cleverly positioned in the heart of Zurich, Switzerland, the News Gastronomie AG, entailing the Restaurant Au Gratin and the Heineken Newsbar, is heading towards its 20th anniversary. The concept comprises of a rich cuisine starring a delicious variety of gratins and a nightlife scene bar. Have a hearty meal in a chic environment with a heartfelt welcoming host.
With a culinary history dating back to 1996, Urs Pfäffli’s savvy hand for business becomes blatant in his restaurant Au Gratin. Situated just opposite of the main station in Zurich, some 100,000 people pass the restaurant and bar per day and the name and concept of the bar are sold into a location branding.