Vegan cheese by New Roots is a fine example of an important change in culinary trends, beliefs and ethics. Founded in 2015 in Thun, New Roots promotes a conscious and healthy life-style. “Both my partner Freddy Hunziker and myself are ethical vegans. One of the main motives to found New Roots was our desire to produce and offer a high-quality alternative to animal-based cheese – but without losing the artisan touch,” recalls Alice Fauconnet, co-founder and head of marketing at New Roots. New Roots’ vegan cheese convinces by its unique taste, outstanding quality and an entirely natural production process: “We make cheese using the same traditional methods and fermentation techniques that are used for ‘classic’ cheese.