General Data Protection Regulation (GDPR) is currently an important topic for the consultants at Loomans & Matz AG, based in Mainz. With this regulation, the European Union introduced a homogeneous data and privacy law that will be compulsory for European companies from May 2018 onwards. Fulfilling the GDPR’s legal requirements is quite a challenge for many companies – even for those operating in countries with already strict laws like Germany. But violating these new regulations would entail drastic penalties, which was untilnow not the case, warns Professor Dr. Dirk Loomans, CEO of Loomans & Matz AG: “These could be up to 20 million euros or four per cent of consolidated sales – depending on what is higher.”