Ever since Swiss designer Julia Greiner founded her label in 2011, she has been on a worldwide quest to combine nature’s beauty and high-quality craftsmanship to create her signature sustainable fashion pieces. “I notice a trend towards effortlessness,” says Greiner, whose sources of inspiration include nature as well as the street styles of Paris, Berlin or Zurich and less touristy travel destinations such as Iran. “People want tomake a fashion statement, but they don’t want it to look like they put a lot of effort into it. An example would be to combine a beautiful, classy dress with comfortable sneakers.”