Enter the world of natural, genuine material and quality, breathe the smell of tanned leather and untreated denim and listen to the music that transfers you back to a time when jeans were predominately worn by blue-collar workers. At ‘Jeanslife – Quality Clothing` you will only nd the products of carefully selected manufactures from all over the world that live up to the high standards of its owner, Roger Schmuki. “We recommend everyone to dial down their consumerism and to concentrate on small and sustainable manufacturers, of which you know where and how the production takes place,” says Schmuki, who has created a unique selection of den- ims, jackets, shoes and shirts, all follow- ing his philosophy of sustainability and authenticity.