“Small steps can inspire meaningful change” is the company’s motto, which for the staff means annual inspirational treats ranging from mountain hikes to keynote speeches by trend analysts. But “small steps” also means finding alternatives to cost-intensive new drugs, such as implementing a new information strategy or varying dosage forms.“Improving the well-being of patients doesn’t necessarily mean launching a new product,” says medical director Dr. Martin Gerwe. A successful example is Ipsen Pharma’s involvement in a recent study on movement disorder for a clinic in Zwickau.