Hospitality and branding are the proven strengths of Karsten Schmidt-Hoensdorf – IDA 14 in Zurich. A passionate advocate of sustainable, exciting and individual interior architecture for gastronomy and hotel businesses, he recognises their economic importance – after all, without hotels there’d be no international business and very little tourism! As an interior designer, architect, consultant and art director, Karsten Schmidt-Hoensdorf’s portfolio is impressive. He’s currently working on a project in Warsaw for the Orbium Group after stints in Zurich, Geneva, Luxembourg and Manila, before moving on to Geneva once more, then Frankfurt and Singapore. Amongst his long-standing clients are a host of national and international brands, including Electrolux Schweiz, Sony, the VZ-Vermögens Zentrum-Agenturen, Mövenpick and Swissôtels.