It all began with the idea to create a sustainable product range completely made from high quality wool felt; to provide environmentally valuable designs with many possibilities for various combinations. HEY-SIGN is committed to motivate people to purchase a natural product instead of synthesised mass products. Nowadays, the aim of HEY-SIGN is to provoke a certain sensitisation to be vigilant about environmental compatibility, to set an example for Pro Nature against the trend for convenience and throw-away products and also to engage self conscious handling and perception of the materials for the daily use.