Established in 2014, the start-up FLEETIZE developed an easy-to-use, yet innovative, tool that helps companies to link their fleets and to improve their routes by tracking location and sensor data. After starting within the business to- business market, FLEETIZE now also addresses freelancers by additionally offering an electronic driver’s log. “Do you have a solution to use fleets of vehicles more efficiently?” Many customers used to approach Gueven Oektem with this question in 2013. Therefore, the information technology consultant pursued some market research, but he only came across complicated and expensive offers. As he was not satisfied with any of these existing solutions, he decided to develop a simpler system and convinced one of his customers, a stucco plasterer firm, to invest in his idea.