Have you ever seen a must-have fashion item online without any info on where to buy it? Yes, we have all been there. Luckily Swiss B2B tech start-up Fashwell holds the key to our shopping desires and bridges the gap between content and eCommerce by making every image shoppable. In times where social media has become our steady companion, a large part of our communication happens visually. Especially with platforms like Pinterest or Instagram, where 140 million pictures are uploaded daily, photos inspire us to buy certain outfits. Fashwell co-founder Matthias Dantone explains: “I am a big fan of sneakers. But I always got frustrated when I saw a cool pair on Instagram and didn’t know where to buy it.”