The Zurich-based dovia GmbH is running a self-titled online shop and is constantly aiming for innovation in the Swiss digital market for shoes and accessories. Clearly focused on young, fashion-conscious women, the offerings include a diverse Array of shoes from the company’s own brand DOVIA and complementary accessories. Since its launch in 2014, dovia, as an E-Commerce start-up, has made quite an impression on Swiss customers. With a passion for quality and service, the Company has established a shop that is highly frequented. Accompanied by social media pages including a Facebook page with around 22,000 fans, dovia is attracting a growing crowd of fashion lovers. Primarily, dovia is selling products by its own brand DOVIA. In finding the latest collections, dovia’s product Management team is analysing current Trends and subsequently translating their findings into collection choices. One key to the shop’s success is its willingness to surprise its audience