We humans respond to emotional stimulation. Often the most shared campaigns rely heavily on emotional content. If something does not trigger an emotional response, it is not of value to our brains and is quickly discarded. That is why Austrian communication agency d.signwerk sees the future in emotional brand building. The creative team brings out a brand’s authenticity and puts its personality into the limelight, going far beyond summarising product features. Peter Schmid founded d.signwerk in 1999. After working for over a decade in various Austrian and international agencies, Schmid realised that there was one type of agency missing in Austria. He envisioned a communication agency that would not be a classic advertising firm but also not solely a design company and where there would be a close exchange between client, strategists and creatives.