Interesting and well-designed products with a certain charisma provide as much enjoyment as the company offers fascinating people. The design studio code2design has long-standing experience in optimising the design process and creating products of outstanding quality. The demand for innovation might be the beginning for every design process, but only those who understand the nature of the entirety and grasp new developments and trends, can design successful products. Designers have to have a vision and an understanding of interdisciplinary industrial design. In short: they need to have a “designer personality”, something the designers at code2design has lots to go around.