The face behind Sash & Fritz is the well-known sommelier and wine merchant Peter Steger. After a 30-year-long career,he discovered his passion for vodka and the idea to create an exclusive, German vodka brand emerged. Today, the name Sash & Fritz symbolises this successful German-Russian connection and, at the same time, stands for the close friendship of the Czar of Russia ‘Sash’ Alexander I. Pawlowitsch Romanow and the King of Prussia ‘Fritz’ Friedrich Wilhelm III from the 18th century. So what exactly makes Sash & Fritz’s vodka so special?