Once upon a time there was Max – a chocolate-loving boy. His dad Patrik König and his late granddad – also passionate chocolate enthusiasts – finally brought their dream of a chocolate atelier in Lucerne to life on 27 September 2009. The date is not incidental: it is the birthday of Max’s granddad and the name ‘Max Chocolatier’ is a homage to son Max. A beautiful family story, is it not? Since then, Max Chocolatier have conjured up enchanting, handmade chocolate creations that are made out of natural, regional and high-quality ingredients. Annually, seven tonnes of chocolate from Felchlin – one of the world’s best chocolate suppliers – are processed here by hand. Numerous flavours and packaging possibilities line their portfolio of tasty truffles, chocolate bars and more. “Each Max Chocolatier creation tells its own story and is coated with finest Swiss chocolate and combined with juicy raspberry or fiery chilli – to name just a few,” smiles Ramona Odermatt, brand and communications manager.