MackMedia is a pioneer for transmedia entertainment and the digital storytelling brain of Germany’s largest theme park Europa-Park. One of the company’s latest innovations consists of the breath-taking virtual reality (VR) Coastiality rides and an accompanying app. The idea of creating fantastical worlds has always been the motivational engine for theme parks across the globe. Therefore, merging virtual reality with a real-life experience to offer a complete body and soul adventure is the holy grail of today’s entertainment sector. Thanks to MackMedia, that dream is finally coming true. Together with VR Coaster and Mack Rides, the company has developed the world’s very first VR rollercoaster ride.