A true pioneer in Europe, the Fotostiftung Schweiz is Switzerland’s oldest and one of the most important photography institutes. Seeking to collect and preserve Switzerland’s photographic legacy, it manages to communicate the medium as a diverse language of our time through a variety of exhibitions, events, discussions
and publications. Comprising of more than 50,000 exhibition prints, 250,000 archival prints and one million negatives, as well as diapositives, the Fotostiftung Schweiz encourages visitors to think about photography in a visually attractive way. “In times of social media, photography has become extremely shortlived. We want visitors to understand and interpret a picture. Thus,we collect Switzerland’s photographic past because, after all, if we don’t understand the past, we don’t understand the present,“ Dr. Peter Pfrunder, director, explains.