When it comes to fashion, customers are spoilt for choice from a seemingly endless selection of types and brands of clothing that can leave you clueless of which piece to buy or trend to follow. Fashion stores like Swiss-based Zooloose can help. Fashion enthusiast Matthias Weber first opened Zooloose in Basle in 1994, at the height of the craze for sportswear. “Back in the middle of the 1990s, Matthias’ store concept was a huge innovation that was eagerly embraced by our clients,” says Meret Renggli, head of marketing at Zooloose. “In 2013, Zooloose opened a second shop in Basel (Zooloose MARKET), followed by another store in Zurich,” says Renggli, outlining Zooloose’s successful Story.