After her son was born by caesarian, yoga instructor Marisa Zanon felt uncomfortable wearing trousers. “As it was impossible to breastfeed while wearing a dress, I decided to alter mine and add a zipper across the chest.” This inspired Zippidoo, a fashion label offering stylish, practical dresses for breastfeeding mums. A young Austrian label and family business, Zippidoo was founded in 2013 by Marisa and her sisters Nici Pederzolli-Rottmann and Patrizia Pederzolli.“We have four kids altogether and have often found that breastfeeding in public can be awkward and inconvenient,” says Pederzolli-Rottmann.