The WMP Eurocom AG, an independent communications agency based in Berlin and with offices in Frankfurt, Munich and Hamburg, is very aware of the necessity for communication in today’s business climate. Whoever does not communicate properly will soon be out-communicated by competitors. Since its foundation in 1998, WMP has worked with its diverse clients to establish sustainable communication strategies regarding all relevant topics. In its almost 20 years in the field, WMP has been shaped by various in uences. Of course, there are developments with regard to the market and clients, but more than anything else it has been the different notable personalities, from the founders to current managers, who made the agency what it is today.