Swiss biker fashion designer brand THE ROKKER COMPANY specialises in innovative and stylish easy rider apparel that not only looks great and feels comfortable, but also meets the highest safety standards for ultimate protection.

In 2006 Swiss hobby motorcyclists Kai Glatt und Michael Kuratli cruised the Swiss Alpine region with their customised bikes. It would have been a perfect trip if only the clothing would have been better. They wore normal jeans that looked cool, but in case of an accident wouldn’t have been very protective. Standard biker clothing used to be made of black leather or heavy-duty synthetics, sometimes not very practical and heavily lacking style.