As a multifunctional, high-quality tool that fits in the smallest pocket, the Swiss Army Knife has been known worldwide ever since its first production more that 130 years ago. It is a well-trusted item and familiar to anyone who enjoys the outdoors, from boy scout to hiker, from gardener to fisherman. “There is in effect no part of the earth where the Swiss Army Knife is not known and available,” Marcel Murri, managing director of the Swiss Knife Valley AG, states proudly. The regional marketing company was founded in 2003 in the Canton of Schwyz, the home region of the Victorinox Swiss Army Knife. The organiser offers a variety of touristic attractions in cooperation with several major local companies.