When Franz Reisch opened his Sporthotel in 1912, the time also marked the beginning of alpine skiing in Kitzbühel – nowadays one of Austria’s most famous ski resorts that attracts winter athletes from all over the world. The former mayor Reisch, after hearing about this new sport, decided to introduce it to the Gamsstadt. This way, hemanaged to significantly enliven tourism in this region. His Sporthotel Reisch in the centre of Kitzbühel was to become the perfect accommodation for everyone who loved to rush down snow-covered hills.